Friday, July 16, 2010


A lovely blend of ancient Devanagiri script and the modern Roman letter, India got its own symbol for its currency - Rupee.

The Devanagiri ‘Ra’ and the Roman ‘R’ is chosen to represent the word Rupiya or Rupee and the two parallel lines simply mean ‘equal to’ sign.

This means, RUPEE joined the elite club of currencies like US DOLLAR, EURO, POUND and YEN which have a separate identity for their currencies

The new sign is conceptualized by D Udaya Kumar, a post graduate from the prestigious and world-renowned institute - Indian Institute of Technology or simply called IIT's

Let's congratulate Udaya Kumar for presenting the Nation, a lovely and meaningful design.

Top software and hardware companies have already geared up to incorporate the symbol into their new peripherals as the union cabinet as already approved the new symbol

(pic taken from net)*


Indrani said...

I like this new logo very much.
Well done Udaya!
Great post! :)

Rajesh said...

The new symbol does look elegant. Now we have our own identity.

P.N. Subramanian said...

Yes the sysmbol is great and Shri Uday Kumar needs to be congratulated. However, unless full convertibility is introduced, the symbol will be meaningless. Thanks.

Tina said...

how interesting. your right it is memorable and very distintive too. one that sticks in your mind.

Tina from
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